Email Newsletter Creation

Pixelloom can create email templates for you to use to send out emails to customers and potential customers. We recommend three different methods of sending out such emails:

The first two are services that you pay for the emails you send out through them. They have quite different pricing schemes, so depending on the number of contacts you keep in their database and how often you send out emails, you would choose one over the other.

ListMessenger Pro is somewhat different; it is software that we install on your web site that allows you to send out an unlimited number of emails. The disadvantage is that your URL (domain name) could become blacklisted if some of your recipients complain to their ISP.

All three systems provide footer links for unsubscribing and comply with the CAN-SPAM Act of 2003 .

It turns out that somewhere between 40% and 70% of legitimate emails are getting side-tracked from delivery by spam filters. If you really want your email to get through, you should send regular text emails (not pretty, HTML emails), and you should avoid words such as "FREE." The email can have a link to a page on your web site that has all the content you want. The following link shows that for marketing emails, they actually had a much higher response rate to teaser emails with links in them than with html copy.

If that doesn't convince you, then you should consider purchasing Dori Friend's spam checker program to improve your emails' chances of making it through all the different spam filters.*

In designing HTML emails, we try to follow the suggestions in this article:

*We get a percentage if you buy these products from our link.